Nutella chocolate maker Ferrero goes green

* Ferrero unveils environmental targets

* Says it aims to cut 17 pct of carbon emissions by 2013

* Focus on energy-efficiency, renewable sources

By Antonella Ciancio

MILAN, June 22 (Reuters) - Italian Nutella maker Ferrero is preparing for a green turnaround which includes a 17 percent carbon emissions cut in three years, in a forward-looking move for the media-shy family empire.

Michele Ferrero and his two sons, whose round Rocher chocolates are known worldwide, came out of the shadows last year when they eyed a bid for Cadbury CBRY.L, the world's second-largest confectionery company.

They eventually pulled out of the sale and Kraft Foods Inc (KFT.N: Quote) bought the British company in an $18.4 billion takeover to create the world's biggest confectionery group.

Even taking an interest in Cadbury was a big step for Ferrero, which in over 60 years has turned itself into a 6 billion euro ($8.05 billion) business without making an acquisition.