Hoaxers target new Chevron advertising campaign

Mon Oct 18, 2010 7:21pm GMT

* Chevron "We Agree" ads targeted by Yes Men, green group

* Chevron campaign focus on oil company perceptions

NEW YORK Oct 18 (Reuters) - Chevron Corp (CVX.N: Quote) launched a new advertising campaign on Monday to address negative perceptions of big oil companies, but a bogus release and website by activist hoaxers and an environmental group quickly sought to turn the tables on the company.

Chevron announced its "We Agree" print and video campaign, designed to highlight its efforts to develop renewable energy, create jobs and support local communities.

But a hoax press release sent to media outlets by the Yes Men and the Rainforest Action Network hours ahead of the Chevron release, complete with fake quotes from Chevron executives and ersatz Chevron website, sought to point a finger at the company's environmental controversies.

One of the spoof adds read "Oil companies should fix the problems they create," stamped with "We agree" in red ink.

That mimics authentic Chevron-created ads that have that slogan stamped on posters bearing phrases such as "Oil companies need to get real."

The Yes Men have become notorious in recent years for their stunts in posing as representatives from companies such as Dow Chemical Co (DOW.N: Quote), Exxon Mobil Corp (XOM.N: Quote) and Halliburton Co (HAL.N: Quote).

Chevron is currently fighting a $27 billion lawsuit in Ecuador dating back 18 years that contends Texaco, which Chevron bought, caused significant environmental damage in the Amazon through faulty drilling techniques.   Continued...

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