William Shatner - there's an app for him

Mon Nov 5, 2012 7:05pm GMT
 

By John Gaudiosi

RALEIGH, North Carolina (Reuters) - Actor William Shatner is having a moment. A couple of years after CBS cancelled his Twitter-inspired "$#*! My Dad Says" TV comedy, Shatner is at the top of the tech world.

The former "Star Trek" captain, now 81, is featured in Blindlight Apps "Shatoetry", which catapulted to the top of the entertainment app list on Apple iTunes last week on its first day of release.

The celebrity app allows users to choose from hundreds of words to arrange sentences, which Shatner will then recite in his trademark voice and style. There is also a mode that allows Shatner fans to collaborate on "Shatisms" and there are single-player challenges like creating Haiku and poetry.

Shatner, who is currently touring the country with his critically-acclaimed one-man Broadway show, "Shatner's World," took a few minutes to talk technology with Reuters.

Q: How would you like to expand this app moving forward? Perhaps adding music?

A: "Well, we have that in mind. Words to music. We have in mind holiday things. We have in mind events in your life, words so that you can use them as well. We will increase this if people love it and tell other people that they love it. When we get an audience we know that is worthwhile, we will add to it."

Q: One audience you know you definitely have out there is "Star Trek" fans. Do you see any opportunities with special app add-ons for them?

A: "Well, yes. I don't think we'll leave opportunity unexplored, but I wanted to be very careful about how we introduce it so it is not something that is derogatory or stupid. I want to make sure that it's used in the way it's meant to be used, which is for your entertainment."   Continued...

Actor William Shatner, who plays Captain James T. Kirk in the original version of Star Trek, arrives at the Destination Star Trek London event in London October 19, 2012. REUTERS/Suzanne Plunkett
 
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