Actor Ben Stiller joins social media drive to raise $2 mln for Somalia
By Emma Batha
LONDON, March 20 (Thomson Reuters Foundation) - Hollywood actor Ben Stiller has teamed up with social media stars to raise $2 million for people facing starvation in Somalia amid a devastating drought.
The Zoolander actor is now trying to recruit other celebrities including Formula One champion Lewis Hamilton, Beauty and the Beast actress Emma Watson and model Carla Delevingne to support the Love Army for Somalia initiative which has already raised over $1.8 million since Friday.
An initial flight will take off next Monday with 60 tonnes of food for Somalia where more than 6 million people - about half the population - need help.
The United Nations is warning that Somalia risks slipping back into famine as worsening drought leaves millions without food, water or healthcare in a country crippled by decades of war.
The campaign began when Stiller's friend, Vine and Snapchat personality Jerome Jarre, recorded a message on Twitter in which he pleaded with Turkish Airlines - that flies directly to Somalia - to fill one of its flights with food.
Stiller then recorded his own Twitter message urging the airline to take up the challenge.
"It's kind of a crazy idea," Stiller said in the video. "But I think it could work ... and it could create a snowball effect to get people to take action."
The group, which is raising money through fundraising platform GoFundMe, said Turkish Airlines had quickly come on board with a full cargo plane and the offer of shipping further deliveries to Somalia on its commercial aircraft. Continued...