October 22, 2019 / 1:42 PM / a month ago

South African signs deal with Tencent to boost Chinese tourists

A Tencent sign is seen at the World Internet Conference (WIC) in Wuzhen, Zhejiang province, China, October 20, 2019. REUTERS/Aly Song

CAPE TOWN (Reuters) - South Africa has signed a two-year agreement with Chinese internet firm Tencent, which will use its popular WeChat platform to market tourism to millions in China, the South African tourism minister said on Tuesday.

South Africa is targeting key untapped tourist markets such as China and India as it promotes tourism as a catalyst to help kick-start its struggling economy.

“This strategic co-operation agreement is one of many initiatives developed to increase arrivals from China to South Africa,” Tourism Minister Mmamoloko Kubayi-Ngubane said in a statement.

Reporting by Wendell Roelf; Editing by Tim Cocks

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